Article 22414

Title of the article

OPTIMIZING THE LEARNING PROCESS USING THE ADSTOCK MODEL 

Authors

Sumin Viktor Ivanovich, Doctor of engineering sciences, professor, sub-department of infromatics and mathematics teaching technique, Voronezh State Pedagogical University (86 Lenina street, Voronezh, Russia), viktorsumin51@yandex.ru
Chumakova Veronika Vladimirovna, Postgraduate student, Voronezh State Pedagogical University (86 Lenina street, Voronezh, Russia), v.v.chumakova@mail.ru

Index UDK

37.022

Abstract

Background. Currently, the main focus on improving the educational technology is to optimize the learning processes aimed at improving the quality of perception of educational materials. The work purpose is to examine different ways of perception and assimilation of information in the learning process.
Materials and methods. The effectiveness of the learning process depends on adaptation to the level of perception of the learner training information. Therefore, one of the most promising directions in development of educational technologies is mathematical modeling of audiovisual training, capable of adapting to each student. In order to build a mathematical model of the learning process, taking into account the simultaneous perception of audio and video information, it is necessary to determine the effect of the impact of speed of memorization and forgetting of audiovisual information on the quality and duration of training. For this purpose the authors analyzed international researches in the field of perception.
Results. The article analyzes the materials of international researches in the field of the processes of forgetting and remembering. The Adstock model can be used to construct a mathematical model of perception of audio and video information in the learning process, since advertising is actually a portion of audio and video information that is necessary to remember.
Conclusions. It is possible to conclude that the usage of simultaneous perception of audio and video data in the learning process increases the efficiency of learning information storing, and the learning process is also optimized.

Key words

learning process modeling, perception of information, speed of memorizing and forgetting of educational information, audio and video educational information, quality of assimilation, Adstock model.

Download PDF
References

1. Adstock Modelling: The University of Aucland. Available at: http://www.stat.auckland. ac.nz/~balemi/ AdstockModelling.ppt.
2. Ellero A., Funari S., Moretti E. Dept. of Applied Mathematics. University of Venice, 2008, p. 17.
3. Broadbent S. S. Journal of Advertising Research. 1997, vol. 37 (4), pp. 27–31.
4. Broadbent S. S. Journal of the Market Research Society. 1984, vol. 26 (4), pp. 295–312.
5. Broadbent S. S. Journal of the Market Research Society. 1979, vol. 23, no. 3.
6. Evaluation of the Auckland CFL promotion: Colmar Brunton research agency. Available at: http://www.energymad.com/nz/Files/Reports /Report_AKLColmarBrunton_1206.pdf.
7. Gijsenberg M. J., H. J. van Heerde, Dekimpe M. G. Understanding the timing and magnitude of advertising spending patterns. Catholic University of Leuven, 2009.
8. Joy V. J. Munich Personal RePEc Archive. Available at: http://mpra.ub.uni-muenchen.de/7683.
9. Bespal'ko V. P. Programmirovannoe obuchenie. Didakticheskie osnovy [Programmed teaching. Didactiv basis]. Moscow: Vysshaya shkola, 1970, 299 p.
10. Dayneko V. G., Dayneko E. Yu. Vestnik Voronezhskogo gosudarstvennogo tekhnicheskogo universiteta [Bulletin of Voronezh State Technical University]. 2013, vol. 9, no. 4, pp. 150–154.
11. Dayneko V. G., Dayneko E. Yu. Vestnik Voronezhskogo gosudarstvennogo tekhnicheskogo universiteta [Bulletin of Voronezh State Technical University]. 2008, vol. 4, no. 4, pp. 37–40.
12. Rastrigin L. A. Adaptivnoe obuchenie s model'yu obuchaemogo [Adaptive teaching with student’s model]. Riga: Zinatne, 1988, 160 p.

 

Дата создания: 24.04.2015 13:38
Дата обновления: 05.05.2015 11:48